Glossary A–ZLetter M
Media facade
A media facade is a building facade fitted with points of light or LED elements in such a way that the whole surface can show images, text or light effects.
The technology becomes part of the architecture. It may be barely visible during the day and only take effect in the dark.
Media facades often consist of light strips, meshes or individual points of light with large gaps between them. This keeps windows transparent and lets light and air pass through the facade. The resolution is usually low, which is why areas of colour, movement and large shapes are more suitable than text or photos. There are also facades made of closed LED surfaces that work like a very large video wall.
A media facade generally requires approval under building law, and municipalities often have their own rules on advertising and lighting. Light emissions into homes and distraction of road traffic are recurring issues in approval procedures. Content must be designed for the low resolution and long viewing distances. Operators should talk to the authority, architects and neighbours early on and plan maintenance access to the elements.